Saturday, September 1, 2007

It's football season: let the hyperbole begin!

Football, and UCLA sports in general, are my touchstone for irrational consumerdom. Caring about ultimately meaningless things is basically the condition of our times. Still, big fan, I can admit that sometimes love of the game gets to weird levels. In Fox Sports Network's broadcast of the my beloved UCLA Bruins' game against Stanford, Jim Harbaugh, the Cardinal’s new coach actually said this:

"I will approach this endeavor with an enthusiasm unseen by mankind."

Only a football coach can say something like that with a straight face. He went on to detail that he doesn’t take vacations, doesn't "get sick," and observes "no major holidays."

And in honor of tough football guys, here are the Chicago Bears doing the early hiphop classic, the Super Bowl Shuffle:

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