Tuesday, August 21, 2007

VC Pony Up $317 million in 1H07 for 2.0 Start Ups

Tucked away in the third paragraph of a post at PaidContent, we find the following nugget of information:

U.S. investors in the first half of this year put $317 million into social nets, blogs and other “Web 2.0” companies with an emphasis on advertising, a gain of almost 21 percent over the same period last year, according to research firm VentureOne.

Through the years, as I’ve seen startups get funded, I’ve come to think about VC as its own market, which is only tangentially related to the Internet market at-large. Certain entrepreneurs, who come to have a certain, recognizable odor, don’t actually design their companies for consumer market success. They just cater to the VC. That $317 million number, though, is a really good reason to design products for mainstream success. It tells us that the VC market for Web 2.0 apps is a sub-billion dollar market. In the first quarter of 2007 alone, online advertisers spent $4.9 billion.

And perhaps if we designed less for the tiny, elite VC market, we would get more interesting products than 5,000 Facebook knockoffs.

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