Friday, August 31, 2007

A Spanish-Language Madden in the US?


Via GameSpot, there is word that Electronic Arts, the world's largest videogame publisher, could by readying a Spanish language version of its perennial bestseller, Madden, for the US market:
Given that the game is only being listed on the PS2 and Xbox 360, it suggests that EA is taking a cautious approach to a possible Madden NFL 08 en Español release. Picking the two active consoles with the largest installed user bases maximizes the potential market without committing the resources needed to prepare Español counterparts for systems where they might not make their money back.
This type of move could become increasingly common, although it really only makes sense with the most popular titles on, as the article notes, the most popular platforms. Our guess is that EA will limit the release to areas with major Latin populations like California, Texas, New York, and Florida. Marketing to consumers' ethnicities works pretty well in all kinds of industries.

But we'll see. The "localized" version is still just a rumor: EA hasn't con
firmed the release.

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